[Asia Economy Reporter Dongwoo Lee] CJ Logistics announced on the 26th that it has revamped its official website to support business-to-business (B2B) marketing by strengthening its content hub function.
The renewed website allows users to view not only the official press releases previously provided in the ‘Newsroom’ but also videos and infographics published on social channels at a glance. All content includes ‘#’ hashtags to easily find related logistics topics. In line with changes in media consumption patterns, the content format and structure have been designed so that users can intuitively search for and understand information.
Strengthening B2B marketing functions is also a key feature of the renewed website. CJ Logistics first built a new marketing cycle based on the premise that increasing visitors’ time spent on the website leads to higher business conversion rates. A representative example is the establishment of the ‘CJ Logistics NOW’ section, which allows visitors to consume various content on the website while intuitively understanding CJ Logistics’ logistics capabilities.
‘CJ Logistics NOW’ is a web magazine-style content section that introduces various business areas and adds a ‘1:1 Inquiry’ button to each post to improve accessibility to business managers. CJ Logistics segmented its business areas according to customer needs into e-fulfillment, parcel delivery, contract logistics, forwarding & international express, etc., visualizing real-world application cases and technological capabilities.
A CJ Logistics official said, “By placing content front and center and enhancing connectivity, we aim to make it easier for customers to understand the advanced logistics services provided by CJ Logistics,” adding, “It will serve as a bridge connecting the logistics services customers need with CJ Logistics’ logistics capabilities.”
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