BBQ Provides Chicken to Military Units with Exclusive Model Brave Girls

[Asia Economy Reporter Lee Seung-jin] Genesis BBQ announced on the 23rd that it will launch a 'Chicken Relay' campaign to support products in appreciation and consolation of the hard work of military personnel, together with its exclusive model Brave Girls.

Brave Girls, recently appointed as BBQ's exclusive model, appeared on the Defense FM radio show 'Reina's Hardtack and Star Candy' on the 22nd to announce the start of the 'Chicken Relay' at military units, where BBQ chicken is provided during慰問 performances. Considering the COVID-19 situation, the broadcast was conducted in a non-face-to-face慰問 performance format through Defense FM instead of direct visit performances.

Starting from the 24th, BBQ plans to carry out a 'Military Unit Chicken Relay' by delivering 40 servings of chicken sets together with Brave Girls, beginning with two military units in the Yeoncheon area of Gyeonggi Province.

Meanwhile, BBQ has continuously supported military personnel by donating over 1,000 servings of chicken to soldiers involved in flood recovery work last year, as part of its ongoing product support activities to reward and boost the morale of military personnel since its establishment. Additionally, since 2015, BBQ has actively hired discharged soldiers, significantly contributing to job creation, and was selected as an excellent company for employing discharged soldiers by the Ministry of Patriots and Veterans Affairs.

A BBQ representative said, “We planned the 'Chicken Relay' event to boost the morale of military personnel together with Brave Girls, who have gained overwhelming support from soldiers and emerged as the so-called 'Military President.' We hope that the soldiers, exhausted from restrictions on leave and visits due to COVID-19, can feel some joy and vitality with healthy and delicious BBQ chicken, even if only for a moment.”