Hana Bank Launches 'My Branch' Service, a Digital Sales Branch for Individuals

[Asia Economy Reporter Kiho Sung] Hana Bank announced on the 23rd that it has launched a new type of digital financial platform called 'MyBranch,' which combines the convenience of non-face-to-face channels with the customer service advantages of face-to-face channels.

'MyBranch' is an innovative financial platform that allows employees to create virtual online branches tailored to the environment of individual branches and the characteristics of customers, enabling self-directed sales activities.

Unlike existing non-face-to-face services that provided the same products and services to an unspecified majority of customers, 'MyBranch' differentiates itself by allowing branch employees to directly offer specialized financial services and content by configuring products tailored to various customer groups such as ▲corporate branches ▲apartment resident branches ▲various community branches.

Additionally, through 'MyBranch,' employees can meet customers they are dealing with online to provide financial consultations and aftercare remotely, overcoming physical distance and significantly enhancing customer transaction satisfaction.

Furthermore, the 'MyBranch' platform enables data visualization to analyze usage status and sales data, and based on the analyzed data, the form of the branch, products, and content can be quickly reorganized. This establishes a foundation where a single bank employee can operate one branch and perform self-directed sales activities.

Customers without transactions at Hana Bank can also subscribe to various financial products such as personal loans, savings/deposits, and cards through 'MyBranch' without visiting a branch. It is easily accessible via mobile phone identity verification without app installation or a digital certificate.

Kim Kyungho, Head of Hana Bank's Future Finance Division, stated, “In the recent trend of expanding untact financial services and reducing offline branches, MyBranch is a significant attempt by the bank to transition to a new sales method,” adding, “In the future, it will expand into a customer-centered humanity financial platform through seamless connection between face-to-face and non-face-to-face channels centered on branch employees.”