[Asia Economy Reporter Jang Hyowon] VT GMP's cosmetics brand ‘VT Cosmetic’ announced that on the 24th at 1:45 PM, it will launch the ‘Blanc de VT Double Layer Tone-up Cushion’ featuring singer Jo Kwon as the creative director through Hyundai Home Shopping.
The ‘Blanc de VT Double Layer Tone-up Cushion,’ which will be first launched on Hyundai Home Shopping’s Handsome Men Show, reflects Jo Kwon’s passion for beauty, as he participated in the overall product planning and development. Interest in this Hyundai Home Shopping launch broadcast is rising as it is the first project jointly undertaken by Jo Kwon, who is emerging as an icon of genderless beauty, and VT Cosmetic, a representative K-beauty brand overseas.
VT Cosmetic’s new product, the ‘Blanc de VT Double Layer Tone-up Cushion,’ enhances skin brightness and helps create an evenly radiant glow with an optimal dual color balance of pink and white ivory. The new product applies proprietary technology by encapsulating moisture particles in an oil gel, increasing the moisture essence content up to 77%, which helps maintain moist and clear dewy skin even during long hours of indoor and outdoor mask-wearing.
In particular, the water-drop-shaped big cushion puff with 900 added holes applies quickly and adheres closely even to the curved parts of the face, making it a one-shot multi-cushion that solves both UV protection and tone-up in a busy morning.
VT Cosmetic plans to sell an exclusive set during this launch broadcast, including two tone-up cushion main products, two tone-up cushion refills, one set of three tone-up cushion puffs, and two sets of Gold Probiotics Mask Packs (6 sheets each), all at a 61% discount compared to the consumer price.
Before the Hyundai Home Shopping launch on the 24th, Jo Kwon and VT Cosmetic are conducting the ‘Animal Challenge,’ which incorporates choreography from Jo Kwon’s hit song ‘Animal’ with the VT Tone-up Cushion on Instagram Reels alongside famous celebrities who are explosively popular among the MZ generation. This challenge is being released sequentially on Jo Kwon’s and the celebrities’ Instagram channels.
A VT Cosmetic official stated, “As interest in beauty has greatly increased among both men and women nowadays, we planned this collaboration with Jo Kwon, a leader in genderless beauty,” and emphasized, “The behind-the-scenes process of product development can be directly viewed on Jo Kwon’s YouTube channel, Bokwonmalkwon, and if the video reaches 100,000 views, 100 people will be gifted a year’s supply of tone-up cushions.”
Meanwhile, earlier this year, VT Cosmetic achieved first place in overall sales ranking during the Mega Sale period on ‘Qoo10 Japan,’ a leading online shopping mall in Japan, and was recognized for its K-beauty brand power overseas by ranking first in the sheet mask category on Japan’s largest cosmetics review platform, ‘@cosme.’
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
