HiteJinro, Encore Limited Sale of 'Aisher Aisle'

[Asia Economy Reporter Lim Hye-seon] HiteJinro announced on the 22nd that it will re-release 'Eisher Aiseul'.

‘Eisher Aiseul’, which was launched as a limited edition in collaboration with Orion's ‘Eisher’ last October, sold out its annual sales volume within a month. The company explained, "Due to the limited quantity sales, requests for additional production from consumers who could not taste Eisher Aiseul continued until recently, leading to the encore release."

‘Eisher Aiseul’ is the fourth fruit liqueur product introduced by HiteJinro following Grapefruit Aiseul, Green Grape Aiseul, and Plum Aiseul. Additionally, its alcohol content is 12 degrees, which is 1 degree lower than existing fruit liqueur products.

This Eisher Aiseul will also be sold as a limited edition. Eisher Aiseul will be released nationwide starting from the 28th, and some stores selling Eisher Aiseul will hold a giveaway event for the collaboration product ‘Eisher Chewing Candy’.