Emart24 Becomes a Craft Beer Destination... Selling Over 20 Domestic and International Varieties

Gentleman Lager and Joker Golden Pale Ale sold by Emart24.

[Asia Economy Reporter Lim Chun-han] Emart24 announced on the 22nd that it has started selling two craft beers from the domestic craft beer manufacturer Playground Brewery: Gentleman Lager and Joker Golden Pale Ale.

Playground Brewery is a brewery that won the grand prize at the Korea Liquor Awards in 2019 and 2020. The Gentleman Lager sold by Emart24 has an alcohol content of 7.6%, characterized by a richer and deeper taste and aroma compared to regular beer. It won the grand prize in the lager category at the 2019 Korea Liquor Awards and is a product that allows you to fully enjoy the unique savory and rich flavor of lager.

Joker Golden Pale Ale is a craft beer with a clean golden color and refreshing hop aroma. It is known for its crisp body and lively hop flavor, making it a taste that can be enjoyed without burden. To commemorate this launch, Gentleman Lager and Joker Golden Pale Ale will be sold at 10,000 KRW for 4 cans until the end of May.

Emart24 plans to continuously expand its selection of domestic and international craft beers with various tastes and flavors. Currently, it offers about 20 domestic and international products, including two types of Urban Rabbit from Squeeze Brewery, Jeju Beer, Hand and Malt from domestic breweries, and two types of the German premium craft beer SA.RANG.HAE.

An Emart24 official said, “We are expanding various craft beers such as Playground Brewery, Squeeze Brewery, and Jeju Beer, and we plan to continuously expand new products in the future.”