Lotte Hi-Mart Live Commerce Heart Live is holding a 'Live Hot Deal' event to celebrate its 21st anniversary.
[Asia Economy Reporter Lim Chunhan] Lotte Hi-Mart's live commerce platform, Heart Live, announced on the 21st that it will hold a 'Live Hot Deal' event to celebrate its 21st anniversary. Heart Live is an abbreviation for Hi-Mart live broadcast, a live sales service that communicates with consumers in real time through the Lotte Hi-Mart mobile app.
In this Live Hot Deal broadcast, a variety of products ranging from home appliances such as air purifiers to daily necessities and home care services will be offered at special limited quantities and prices. Customers watching the Live Hot Deal broadcast on the Lotte Hi-Mart mobile app can purchase 21 products at special limited-quantity prices. Home appliances such as air purifiers and blenders can be purchased at up to 67% off in limited quantities.
Daily necessities such as masks, hand sanitizers, wet wipes, and ramen will also be featured. In particular, some daily necessities, including KF 94 masks, will be sold at a special price of 100 won in limited quantities. Home care services are also offered at affordable prices for customers who want expert care for home appliances and living spaces. Ahead of the upcoming summer, cleaning services for air conditioners, including stand-type and 2-in-1 types, will be sold at up to 90% off depending on the air conditioner type.
A Lotte Hi-Mart official said, "At 6 p.m. today, Heart Live will present 21 different special-priced products in limited quantities," adding, "We will continue to plan various content to create a live commerce platform that offers both the fun of watching broadcasts and the benefits of purchasing products."
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