Hyundai Motor Company and BTS Release Special Hydrogen Campaign Video for Earth Day

BTS Special Video

[Asia Economy Reporter Yu Je-hoon] Hyundai Motor Company announced on the 21st that it has released a special video with BTS carrying the message "For tomorrow We won't wait" in celebration of Earth Day.

Since last year, Hyundai Motor has been conducting a global hydrogen campaign under the slogan "Because of You" together with BTS, promoting the eco-friendliness and sustainability of future clean energy hydrogen.

The newly released special video conveys the message that practicing sustainability is important to pass on a better future to the next generation, and BTS shows a conscious attitude of not wasting today for the environment. Specifically, it introduces practical actions such as plogging in daily life, zero waste, fashion recycling, plant growing, and eco-friendly hydrogen vehicles.

The video also features the hydrogen electric vehicle NEXO, which emits no pollutants other than water, conveying the vision of good energy hydrogen and Hyundai Motor. At the end, in celebration of Earth Day and to emphasize protecting the environment, the robot dog Spot is shown turning off the lights.

The video was released at 8 a.m. (Korean time) on the same day through Hyundai Motor's worldwide YouTube channel and Hyundai Lifestyle Instagram, among other social networking services (SNS). It is scheduled to be broadcast through various channels including domestic TV commercials in the future.