Slippers, Bed Size, Fabric, and Wood Customized 1:1 Tailoring

Photo of a bed sold at Slipper.

[Asia Economy Reporter Lim Chunhan] As the time spent indoors has increased due to COVID-19, interest in home interior design is growing. Slipper launched a bed brand last December with the slogan "Customizing Your Sleep." Slipper's sales have been rapidly growing by 70% every month.

The reason Slipper has captivated consumers lies in its custom-made bed frames. Over the past five years, as people's interest in quality sleep has increased, the proportion of overseas direct purchases of mattresses has surged. Since mattress sizes vary by brand, consumers found it difficult to find bed frames that fit their mattresses. However, Slipper has gained great popularity among consumers using special-sized mattresses by offering a one-on-one custom manufacturing service.

Personalization through various designs is also a key to its popularity. Consumers can create beds tailored to their preferences by selecting bed headboards, sizes, heights, fabrics, colors, and wood types.

It also has price competitiveness. Slipper, as an online furniture mall, has lowered the cost ratio of the distribution structure. By producing products after receiving orders, it reduces inventory costs and offers products to consumers at the lowest prices. To see the actual products before purchasing, consumers can visit Slipper's showroom located near Gangnam Station.