[Asia Economy Reporter Suyeon Woo] Eco-friendly energy specialist E1 announced on the 20th that it has unveiled its brand character 'Titi' and is launching full-scale character marketing.
Starting from the 21st, the company will hold an event giving away character air fresheners to members of its membership Orange Card, and will release various content videos including a new commercial commemorating the launch of Titi on its YouTube channel 'Orange TV'.
The newly revealed character Titi is a name read in Korean style from E1 and is made in E1's symbolic orange color. It embodies the meaning of an 'eco-friendly energy fairy' that helps human life in unseen places. Titi is expected to contribute to building E1's image as an eco-friendly energy specialist brand that goes beyond LPG to hydrogen, electricity, and renewable energy, alongside brand model Kim Yuna.
To celebrate the launch of Titi, E1 will hold an event from the 21st of this month to the 10th of next month, offering a premium car air freshener for 1000 points to members of its membership Orange Card. The car air freshener is made in the shape of the character Titi and was developed in collaboration with the global fragrance specialist brand 'Demeter' featuring the 'E1 Orange Scent,' which is expected to provide drivers with a special energy. A total of 12,000 air fresheners are available, and Orange Card members can apply through the Orange Card website and app on a first-come, first-served basis.
Meanwhile, E1's YouTube channel 'Orange TV,' which surpassed 40,000 subscribers within 10 months of its opening, will release new E1 commercials featuring Titi and Kim Yuna along with behind-the-scenes videos. Additionally, a web sitcom starring automotive master Park Byung-il and automotive journalist Kim Han-yong, who are active as Orange TV creators alongside Titi and Kim Yuna, will be released sequentially.
An E1 official said, "Following the launch of the YouTube channel 'Orange TV' last year, E1 is expanding character marketing to promote brand value to the public in a familiar way," adding, "We will deliver new experiences and value to customers through various content and products utilizing the character Titi."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
