Lotte Chilsung Beverage Applies Braille Brand Name on 'Chilsung Cider'

[Asia Economy Reporter Seungjin Lee] Lotte Chilsung Beverage announced on the 20th that it will include Braille notation of the brand name ‘Chilsung Cider’ on the 500㎖ PET bottle product of ‘Chilsung Cider’.

Lotte Chilsung Beverage started Braille notation on the 300㎖ product of Icis 8.0 in early April and has now expanded Braille notation to Chilsung Cider. The company plans to further expand Braille notation to various beverage brands in the future.

The Braille is printed on the upper part of the PET bottle body, and the height and spacing of the Braille are standardized to make it easier for visually impaired people to read. In addition, to ensure accurate Braille notation, the company received multiple reviews with the help of the Seoul Association of the Visually Impaired.

Since 2008, Lotte Chilsung Beverage has been including Braille notation for ‘beverage’ on the drinking openings of beverage cans to improve accessibility for visually impaired consumers, and since 2017, Braille notation for carbonated beverage products such as Chilsung Cider, Milkis, and Pepsi Cola has been marked as ‘carbonated’.

A Lotte Chilsung Beverage official said, “We hope that the introduction of Braille notation will help visually impaired people when choosing beverage products, even if only a little,” and added, “We plan to expand this to more diverse brands in the future.”