[Asia Economy Reporter Suyeon Woo] LG Electronics is accelerating its entry into the commercial washing machine market by leading with premium products enhanced with smart features.
On the 20th, LG Electronics announced that it will officially launch its smart commercial washing machine business, starting with the supply of the recently opened 'Smart Laundry Lounge' in Manila, Philippines. Unlike the previous approach of supplying only products, the Smart Laundry Lounge provides comprehensive solutions including smart solutions and store design.
LG Electronics has continuously expanded its commercial washing machine business since it began in the United States in 2008. 'Laundry Lounge,' laundromats equipped with LG commercial washing machines and dryers, have significantly increased to over 30 countries including the U.S., Asia, and Europe.
LG Electronics recently supplied commercial washers and dryers to the 'Smart Laundry Lounge' located in Manila, Philippines. A customer is using an LG commercial dryer at the Smart Laundry Lounge. Photo by LG Electronics
The new Smart Laundry Lounge is equipped with about 10 units each of LG commercial washing machines and dryers with a 15kg capacity. Considering the recent contactless trend, LG Electronics has greatly enhanced hygiene and smart functions for customers using the Smart Laundry Lounge. The LG commercial washing machines installed here feature a hot water wash option that helps sterilize, enabling more hygienic washing.
Additionally, LG Electronics introduced the dedicated application 'LG Laundry Lounge' for customers using this facility for the first time. Customers can use the app to make payments and set washing and drying courses. They can make reservations in advance via the app before visiting, check the washing progress remotely, and set alarms to notify them when the cycle is complete, reducing the time spent at the laundromat. If an error occurs during operation, customers also receive an alarm to enable prompt action.
The LG Smart Laundry Lounge is also equipped with the clothing care device Styler. Customers can experience a differentiated clothing care solution that manages not only washing and drying services but also the garments they bring in. LG Electronics has released an introduction video for customers using the Smart Laundry Lounge. This video can be viewed on Facebook.
Kwack Doyoung, Executive Vice President and Head of H&A Overseas Sales Group, said, "We will expand the LG home appliance fandom based on various businesses by leading with products equipped with differentiated washing solutions tailored to the customer life cycle."
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