11st, Disability Day Awareness Campaign... "Creating a World Without Discrimination"

11st will conduct an awareness campaign in celebration of Disability Day until the 30th.

[Asia Economy Reporter Lim Chun-han] 11st announced on the 20th that it will conduct an awareness improvement campaign to correct social prejudices and stereotypes about disabilities in celebration of Disability Day until the 30th.

This campaign involves solving a total of five issues in sequence, including the correct terms for people with disabilities and etiquette regarding guide dogs for the visually impaired. Participants can immediately see additional explanations and information about the correct answers. It is easy to participate through the monthly People Corner, where 11st introduces people's stories on different themes each month.

11st will instantly credit up to 1,000 SK Pay points to the first 100,000 customers who participate in the campaign, and will hold a drawing to provide participants with gift sets of three types of wheat cookies made by the social enterprise WeCan Center, which employs people with disabilities and vulnerable groups (250 winners), and hand-drip Kenya Baringo coffee from Aromaville Coffee (250 winners).

On the 23rd, a live broadcast by the social enterprise WeCan Center, which supports the independence of vulnerable groups through the employment of people with disabilities, will also be held. Developmentally disabled workers affiliated with WeCan Center will sell discounted handmade cookie sets, including wheat cookies and fruit cookies, made using domestic wheat, raw butter, and organic sugar.

A representative from 11st said, “We hope this will be an opportunity to deeply understand the incorrect perceptions our society holds about people with disabilities,” and added, “We will continue various activities to create a life of coexistence and a world without discrimination.”