Shinsegae TV Shopping is expanding its sales of 'lowest-priced camping gear' to welcome the camping season.
[Asia Economy Reporter Lim Chunhan] Shinsegae TV Shopping announced on the 20th that it will expand sales of "lowest price camping gear" in time for the camping season.
Shinsegae TV Shopping Live, the mobile live broadcast, and the online mall will exclusively broadcast and sell 22 types of all-in-one set products from Ozark Trail, America's popular camping brand, at the lowest online price at 10 a.m. on the 21st. This price is not only the lowest among domestic online malls but also about 26% cheaper than Walmart's local price in the United States.
Ozark Trail is a cost-effective representative American camping outdoor specialty brand that started as Walmart's private brand in 1987 and has now established itself as a national outdoor brand in the U.S. by offering a variety of product lines targeting young consumers.
The 2-person all-in-one full set of Ozark Trail sold on Shinsegae TV Shopping's mobile broadcast is one of the best-selling camping sets at Walmart, including one tent, two chairs, two sleeping bags, two mats, two pillows, two dry bags, one lantern, and one gear loft, containing all the basic items needed for outdoor lodging in one package.
This online lowest price sales plan for Ozark Trail camping gear was a collaboration between Shinsegae TV Shopping and Emart's overseas sourcing division.
A Shinsegae TV Shopping official said, "Camping gear special exhibitions are recording sales 30% higher than other special exhibitions," adding, "We will source and introduce various exclusive products to provide customers with practical and cost-effective camping gear in time for the camping season."
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