Kia unveiled its new logo and announced a new strategy at the 2021 Shanghai International Motor Show, which opened on the 19th (local time) at the Shanghai Convention Center in China, showcasing new vehicles aimed at targeting the Chinese market.[Photo by Kia]
[Asia Economy Reporter Ki-min Lee] Kia unveiled a new logo and announced a new strategy at the '2021 Shanghai International Motor Show (The 19th Shanghai International Automobile Industry Exhibition)' which opened on the 19th (local time). The company also revealed new vehicles targeting the Chinese market, including its first dedicated electric vehicle, the EV6.
Kia participated in this motor show under the theme of "A new Kia that inspires the lifestyle of the younger generation," promoting a youthful image and advanced technology. Ryu Chang-seung, General Manager of Dongfeng Yueda Kia (Kia's China subsidiary), stated, "This year will be a year when Kia breaks all boundaries and is reborn," adding, "We will transform into a company preparing for the future through new brand experiences and enhanced brand value."
On this day, Kia introduced its new logo embodying its future vision and revealed a customer-centric strategy to be implemented in China. The newly redesigned Kia logo removes the boundaries of the previous logo and expresses confidence in the future through a symmetrical design in all directions. Additionally, by connecting all letters in a single line, it reflects a promise to continuously evolve according to customer demands, and the upward rightward design symbolizes the will to grow the brand for and with customers.
At the motor show, Kia also unveiled the EV6, its first dedicated electric vehicle that presents the company's blueprint for next-generation mobility, for the first time in China. Starting with the EV6, Kia plans to launch electric vehicles annually from next year and aims to establish a total of eight electrified lineups by 2030, leading the electrification of the Chinese automobile market.
The EV6 symbolizes Kia's new electrification and is built on the dedicated electric vehicle platform E-GMP. The EV6 can travel over 100 km with a 4-minute 30-second charge, and the GT model boasts powerful performance with a zero-to-100 km/h acceleration time of 3.5 seconds. The driving range per charge exceeds 510 km based on the European WLTP certification standard, and it features an 800V fast-charging system and V2L (Vehicle To Load) functionality.
Kia also showcased a facelift model of the China-strategic compact SUV 'Zhipao (智?)', scheduled for release in the first half of this year. The Zhipao facelift embodies a strong, dynamic, and premium image. Advanced features such as Highway Driving Assist (HDA), Navigation-based Smart Cruise Control (NSCC), and Surround View Monitor are applied to enhance driving safety and convenience.
Meanwhile, Kia has prepared a 2025 ㎡ exhibition space at the 2021 Shanghai International Motor Show, which runs for ten days starting from this day, introducing zones such as the electrification zone where visitors can see the EV6 and E-GMP, as well as a new car zone.
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