AK Mall Launches 'God of Parenting' Promotion for MZ Generation Parents

Daily 'Lucky Draw' Offers Parenting Leave Passes, Temperament Analysis Tickets, and More for '0 Won'
Real-time Parenting Consultations via AK Mall Live Broadcast 'Shasha Live'

[Asia Economy Reporter Kim Yuri] AK Mall, an online comprehensive shopping mall operated by AK Plaza, will run the 'God of the Parenting' promotion targeting MZ generation parents from the 19th to May 9th.

AK Mall explained, "'God of the Parenting' is part of AK Mall's 'Daily Premium' project, a monthly promotion aimed at enriching customers' daily lives and improving their quality of life." This promotion includes a variety of content such as products related to childbirth, food, childcare services, and temperament analysis tickets for children. Parenting content specialists 'Growing Mom', 'Mamma Recipe', and 'Jjaekak Alligator' are participating.

During the approximately two-week promotion period, AK Mall will hold a daily 'Lucky Draw' event offering ▲Jjaekak Alligator Parenting Leave Pass (childcare service ticket) ▲Growing Mom Temperament Analysis Ticket ▲Mamma Recipe After-Work Snack Box (appetizer and non-alcoholic beer set) for '0 Won'. Products and services from each brand will also be sold at discounts of up to 40%.

Idarang, CEO of Growing Mom, will appear on AK Mall's newly revamped live broadcast channel 'Shasha Live' to discuss topics such as 'Habits That Do Not Hurt a Child’s Heart' and 'Simple Parenting for My Child by Growing Mom.' As an author of parenting books and a parenting specialist and parent education expert with over 10 years of experience, CEO Idarang will also share easily understandable parenting theories and address parenting concerns during the live broadcast. Growing Mom’s temperament analysis tickets will also be sold at discounted prices. The live broadcast can be watched in real-time on the AK Mall mobile app and website on the morning of the 21st.

An SNS hashtag event will also be held. Customers who post vivid photos of their daily parenting struggles on Instagram with the hashtags #GodOfTheParenting #DailyPremium will be entered into a draw to win various prizes such as Thermeden Karvan tickets and Jjaekak Island tickets.

An AK Mall representative said, "AK Mall plans to conduct new Daily Premium projects every month," adding, "We plan to strengthen our curation function to sell products and services that help customers in their daily lives."