[Asia Economy Reporter Lim Chun-han] Innocean Worldwide announced on the 19th that it was selected as the Digital Advertising Company of the Year at AdFest 2021, the leading advertising festival in the Asia-Pacific region.
The Digital Advertising Company of the Year is one of the special awards given annually by AdFest to companies that achieve outstanding results in seven major areas of the advertising industry (Digital, Production, Media, Independent, Advertiser, Integrated, Network).
At the AdFest awards ceremony held on the 8th, Innocean won one Gold and one Silver award in the digital category, becoming the first Korean advertising company to earn the title of Digital Advertising Company of the Year. Last year, the Digital Advertising Company of the Year at AdFest was awarded to Dentsu, a leading Japanese advertising company.
The Gold and Silver award-winning work in the digital category, "Eungwon Banchanggo," was a social contribution campaign planned to encourage medical staff fighting against COVID-19. It was recognized for gathering consumer participation through social digital platforms, compiling content, and spreading the significance and results of the campaign.
Lee Yong-woo, CEO of Innocean, said, "This award is a signal that visualizes Innocean’s differentiated digital innovation," adding, "We will continue to lead the industry by demonstrating true digital transformation through active investment and organizational culture improvement."
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