Lotte Department Store × Polo Ralph Lauren to Open Pop-up Store

Lotte Department Store × Polo Ralph Lauren, Pop-up Store.

April 21 to May 6 'Polo Candy Color Shop' Pop-up Store Collaborating with Polo Ralph Lauren
Signature Item 'Mesh Polo Shirt' Candy Color Full Line · Upcycling Product 'Earth Polo' and More
10% Lotte Gift Certificate Given for Purchases Over 300,000, 600,000, and 1,000,000 KRW at the Pop-up Store

[Asia Economy Reporter Kim Yuri] Lotte Department Store announced on the 18th that it will hold a 'Polo Candy Color Shop' pop-up event in collaboration with the American casual brand 'Polo Ralph Lauren' from the 21st of this month to May 6th at the basement level 1 of the Lotte Department Store main branch.

Recently, as the newtro sentiment has become a trend in the fashion market, authentic American casual brands such as Polo Ralph Lauren and Tommy Hilfiger, which were very popular in the 1990s, are gaining attention. In particular, Polo Ralph Lauren is gaining popularity as the 'Polo look' styling using classic yet trendy items is shared by famous SNS influencers and YouTubers.

According to Polo Ralph Lauren Korea, among membership sign-ups this year, customers in their 20s and 30s account for 58%, an increase of more than 10 percentage points compared to 44% last year. From April 1 to 15 this year, Polo men's sales at Lotte Department Store increased by 40% compared to 2019, and Polo women's sales grew by 73%.

Lotte Department Store has prepared the 'Polo Candy Color Shop' pop-up event where customers can see the full line of Polo Ralph Lauren's long-standing signature item, the 'Mesh Polo Shirt,' in candy colors all in one place. This event features 32 colors of mesh items for men, women, kids, and accessories.

Polo Ralph Lauren's upcycling product line 'Earth Polo' also presents a total of 17 styles of men's and women's products. 'Earth Polo' is an eco-friendly shirt made from fabric extracted from recycled plastic bottles and dyed without water. Since its first launch in 2019, it has been steadily loved by customers practicing conscientious consumption.

Additionally, during the pop-up store event period, customers who purchase over 300,000, 600,000, or 1,000,000 KRW at the store will receive a 10% Lotte gift certificate.

Go Jaewook, Chief Buyer (Senior Product Planner) of Lotte Department Store's Merchandise Headquarters, said, "At this pop-up, customers can see not only the full line of candy mesh, a signature summer season item, but also upcycling items all in one place," adding, "We expect a good response from the MZ generation who enjoy new sights and stories."