Binggrae Banana Flavored Milk Collaborates with Yogiyo

[Asia Economy Reporter Lim Hye-sun] Banana-flavored milk, the number one processed milk brand in Korea, has expanded its online sales channels through collaboration with Yogiyo, a leading domestic delivery app.

Binggrae posted content featuring delivery foods that pair well with banana-flavored milk on its YouTube channel ‘Annyeong Danji.’ The selected delivery foods include spicy dishes such as tteokbokki, chicken feet, and spicy jokbal. Viewers are invited to vote in the comments for the food that best matches the milk, ranking the options accordingly. Subscribers who comment will receive a 2,000 KRW discount coupon for Yogiyo on a first-come, first-served basis. A total of 50,000 coupons are available, amounting to approximately 100 million KRW. More details can be found on the ‘Annyeong Danji’ channel.

Banana-flavored milk is expanding its communication channels with consumers through the YouTube channel ‘Annyeong Danji.’ Recently, the music video for the ‘Magic Jar’ campaign, which grants wishes, sung by singer BIBI and designed by illustrator Ramdaram, surpassed 5 million views. The ‘Annyeong Danji’ channel has also surpassed 50,000 subscribers, a rare achievement for a single product brand, and continues close communication with consumers through various collaborations and events throughout the year.