SK Magic Officially Opens Brand Experience Space 'It's Magic'

Official Opening of Brand Experience Space at 'Gildong Chaeum' in Gangdong-gu on the 16th
Official Opening Ceremony Held with CEO Yoon Yoseop and Team Members Alongside Local Residents

[Asia Economy Reporter Kim Cheolhyun] SK Magic (CEO Yoon Yoseop) announced on the 16th that it officially opened the brand experience space 'It’s Magic' at 'Gildong Chaeum' located in Gildong, Gangdong-gu, Seoul.

The opening ceremony was attended by SK Magic CEO Yoon Yoseop and other members, as well as local residents. It’s Magic is a new-concept complex cultural space where visitors can experience the brand’s values, cooking, and culture together, and see SK Magic’s latest products first. In the relaxation area such as the 'Gildong Lounge,' where visitors can enjoy tea and beverages, freshly baked bread and cookies from bakeries in the Gildong area are offered to promote local coexistence, and local residents are also provided with a 20% discount on tea and beverages.

Under the operational concept of 'Friends & Family,' It’s Magic plans to run various programs throughout the year on themes such as cooking classes and music concerts with cooking, which can be enjoyed with family, lovers, and friends. The shared kitchen 'Gildong Kitchen,' which can accommodate up to eight people, will also operate by reservation. It will also carry out YouTube video production including cooking classes 'Cook Along' and culinary ventures run by PD Lee Wookjung (KBS Media in-house venture). It will also be used as a communication space where customers can interact directly.

An SK Magic official said, "It’s Magic is not a space for selling products but an experiential complex cultural space where visitors can experience brand value, cooking, and culture along with relaxation," adding, "We plan to introduce various programs so that it can establish itself as a new-concept lifestyle space that naturally communicates with customers beyond the brand."