Lotte Confectionery Launches 'Crunky Pepero Bar'

[Asia Economy Reporter Lim Hye-seon] Lotte Confectionery launched a unique ice bar, the 'Crunky Pepero Bar,' on the 16th as part of its crossover marketing strategy.

The 'Crunky Pepero Bar' is a crossover-type ice bar product inspired by the 'Crunky Pepero,' which was one of the top hit products in 2020. It replicates the shape and taste of the original. The product maintains the elongated shape coated with chocolate, just like the 'Pepero,' and is sprinkled with savory and crispy puffed rice on the chocolate coating, evoking the 'Crunky Pepero.' The packaging also applies the colors and design of the 'Crunky Pepero.'

This 'Crunky Pepero Bar' is a follow-up product to the 'Pepero Bar,' which was introduced as a limited-time event product for Pepero Day last November. At that time, the 'Pepero Bar' was planned as a limited edition but showed sales trends exceeding expectations, leading to its conversion into a year-round product. The 'Pepero Bar' received a good response, selling over 100,000 units on average each month. Accordingly, Lotte Confectionery strengthened its product lineup by introducing the follow-up product, the 'Crunky Pepero Bar,' to further solidify the brand. The price is 1,200 won.