HiteJinro's Ilpum Jinro Wins Grand Prize for 3 Consecutive Years at World Spirits Competition

[Asia Economy Reporter Lim Hye-seon] HiteJinro announced on the 16th that its premium distilled soju ‘Ilpum Jinro’ and ‘Ilpum Jinro 20 Years’ have won the Grand Prize for three consecutive years at the ‘2021 Monde Selection’ in Belgium, a global liquor competition. Recognized for its quality by winning the Grand Prize for three consecutive years at Monde Selection, one of the world’s top three liquor competitions, for its flavor and taste.

HiteJinro has led the domestic premium distilled soju market since launching Ilpum Jinro in 2006. Ilpum Jinro boldly discards the raw liquid from the early and late stages of distillation and uses only the middle raw liquid, which has excellent aroma and flavor. It features a clean and smooth finish and subtle taste by using 100% pure rice distilled raw liquid, removing off-flavors and impurities through a freezing filtration method at subzero temperatures.

Recently, through a package renewal, it introduced a completely new design and product name to showcase Ilpum Jinro’s unique luxury and trendiness to consumers.

‘Ilpum Jinro 20 Years’ is a super premium distilled liquor. Since launching ‘Ilpum Jinro 18 Years’ in 2018, HiteJinro has increased the aging years annually to release limited edition products. Ilpum Jinro 20 Years, made from 100% 20-year-old oak barrel aged raw liquid, is a top-grade distilled soju matured in optimal conditions for 20 years by selecting only the middle layer raw liquid with the best flavor. Ilpum Jinro 20 Years was also released as a limited edition of 8,000 bottles and quickly sold out due to high demand.