Cooking-Optimized Fish Cake with Sauce and Flakes, 'Yori Eomuk'
One Cream Cheese Ball and Potato Ball as Easy Snacks Without Additional Cooking
[Asia Economy Yeongnam Reporting Headquarters Reporter Kim Yong-woo] For the prolonged era of staying at home, Samjin Food (CEO Hwang Chang-hwan)’s fish cake brand Samjin Eomuk has launched a customized ‘home cook’ product for cooking beginners.
The concept is ‘Yorini’, a compound word of ‘cooking’ and ‘child’, meaning a cooking novice.
The new products released by Samjin Eomuk are cooking fish cakes. ▲‘Our Family’s Meticulous Sauce for Delicious Cooking Fish Cake’, and snack products ▲‘Our Family’s Meticulous Cream Cheese Ball’, ▲‘Our Family’s Meticulous Potato Ball’.
Due to the prolonged ‘stay-at-home’ trend, interest in food that can be enjoyed at home is increasing. ‘Yorini’ is also a cooking kit that can be easily made at home. These home meal replacement products have been steadily loved by consumers and are showing rapid growth.
The newly launched ▲‘Our Family’s Meticulous Cooking Fish Cake’ by Samjin Eomuk is a product composed of fish cakes and sauces optimized for cooking.
Among fish cake dishes, the three most representative dishes?stir-fried fish cake, fish cake soup (skewers), and tteokbokki?are made more delicious with fish cakes of customized thickness, sauces, and flakes.
▲‘Our Family’s Meticulous Cream Cheese Ball’ and ▲‘Our Family’s Meticulous Potato Ball’ are snack products that can be consumed conveniently and simply without additional cooking.
They are finger food products manufactured in sizes that can be picked up with one hand and eaten one piece at a time.
The new products ‘Our Family’s Meticulous Cooking Fish Cake’, ‘Our Family’s Meticulous Cream Cheese Ball’, and ‘Our Family’s Meticulous Potato Ball’ have 30% less sodium content compared to existing products.
Reflecting consumers’ preference for healthy and convenient food, the lineup has been strengthened with customized products according to usage.
The cooking fish cake applies fish cakes with optimized thickness and texture so that consumers can easily make more delicious dishes.
The ‘stir-fry’ fish cake is a ‘side dish’ that is stored and consumed over a long period, so it is made with a chewier texture and ‘thicker’ thickness.
The ‘skewer’ fish cake is made with a ‘thin’ thickness so that the seasoning of the soup is easily absorbed and a soft texture like broth can be felt.
The ‘tteokbokki’ fish cake is composed to harmonize with the tteokbokki sauce well absorbed, providing a ‘chewy’ texture and appropriate mouthfeel.
Samjin Eomuk participated in the 2019 sodium reduction project hosted by the Ministry of Food and Drug Safety and succeeded in developing sodium reduction technology for fish cakes.
They lowered sodium content using a sodium substitute (SFL CC Standard) and complemented flavor with bread yeast extract (MultiromeTM Powder). This technology became the foundation of the ‘Our Family’s Meticulous Fish Cake’ series.
To commemorate the launch of the new products, Samjin Eomuk plans to hold the ‘Samjin Eomuk Meticulous Cooking Fish Cake Recipe Contest’. Detailed information can be found on Samjin Eomuk’s official SNS and online mall.
Jung Sung-woo, Head of Marketing at Samjin Food, said, “Recently, with the increase in staying at home, the number of ‘Yorini’ and cooking beginners who want to enjoy home cooking is increasing,” and added, “We will continue to strive to release products that meet consumer needs.”
Since the launch of ‘Low-Sodium Fish Cake’ by Samjin Eomuk last October, cumulative sales have reached 650,000 packs. Recently, it was selected as the No. 1 brand in the seafood processed food category in the 23rd Korea Brand Power Index (K-BPI) survey.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
