CJ Olive Young "2021 Digital Customer Satisfaction, Selected as Excellent Company on SNS Instagram"

[Asia Economy Reporter Yuri Kim] CJ Olive Young announced on the 16th that it was selected as an excellent company in the Instagram category for digital customer satisfaction SNS at the '2021 Korea Marketing Awards' hosted by the Korea Marketing Association.

Olive Young stated that it was selected as an excellent company on Instagram by receiving high evaluations for communication with customers and positive influence in the 2021 Digital Customer Satisfaction (HTHI) survey. Digital customer satisfaction is a model that evaluates SNS marketing competitiveness by assessing communication performance with customers in terms of ▲activity ▲loyalty ▲interactivity ▲empathy ▲diffusibility.

Olive Young has been operating its official Instagram since 2004 as a representative SNS channel to showcase its brand identity of 'curating healthy beauty.' Under the concept of 'All Live Better Magazine,' which contains the philosophy pursued by the brand, it delivers health and beauty information.

Olive Young's Instagram shares not only product trends but also various event news and benefit information such as 'Ollyoung Sale' and 'Ollyoung Pick.' The company explained that it also conducts various participatory events to communicate with customers.

As of mid-this month, Olive Young's Instagram has about 470,000 followers, an increase of more than 100,000 compared to the end of 2019. According to Olive Young, the number of times Instagram content was exposed or reached customers last year increased by more than 200% compared to 2019. Olive Young said, "This year, we plan to further strengthen communication and empathy with customers by carrying out the 'N Month Olive' campaign, planned based on customers' stories, every month."