Maeil Dairies Selex Signs Official Sponsorship Agreement with SSG Landers

At the Maeil Dairies Selex product sponsorship agreement ceremony held on the 14th at Incheon SSG Landers Field, players Jamie Romak (left) and Choi Joo-hwan are taking a commemorative photo.

[Asia Economy Reporter Seungjin Lee] Maeil Dairies announced on the 15th that it has signed a sponsorship agreement for Selex products with SSG Landers.

The sponsorship agreement ceremony took place on the 14th at Incheon SSG Landers Field. Attendees included SSG Landers players Choi Joo-hwan and Jamie Romak.

Through this agreement, Maeil Dairies will sponsor Selex adult nutrition products to the SSG Landers first team and Futures players throughout the 2021 season. The sponsored products include RTD (ready-to-drink) Selex Sports Whey Protein Drink and Selex Protein Bar, which players can conveniently consume during games.

A Maeil Dairies representative stated, “Selex Sports Whey Protein contains 100% fast-absorbing isolated whey protein, which quickly aids muscle synthesis after exercise, making it the most essential product for players who have to compete daily. As it is a product designed considering the preferences of a wide range of customers from professional athletes to beginners, we hope that through collaboration with SSG Landers, more people will continue a healthy lifestyle with Selex.”

Meanwhile, Selex is a health management brand developed by Maeil Dairies based on 50 years of nutritional design expertise from ‘Maeil Health Nutrition,’ launched in 2018, and research on sarcopenia from the ‘Maeil Sarcopenia Research Institute.’ After pioneering the domestic protein adult nutrition market in 2018, it has surpassed cumulative sales of 90 billion KRW to date.