[Asia Economy Reporter Suyeon Woo] Samsung Electronics announced on the 15th that it will launch the 'Bespoke Direct Fire Oven AI,' which allows users to enjoy personalized cooking, on the 16th.
The newly released Bespoke Direct Fire Oven AI maintains its differentiated cooking performance while enhancing AI-based personalized features and adding stylish Bespoke colors. The mode order and temperature are automatically adjusted according to the user's usage habits, and the newly applied 'interactive notification window' easily guides the cooking process of 23 dishes popular among Koreans.
Additionally, frequently cooked recipes can be saved as 'My Recipes' for convenient use, and temperature, time, and menu can be controlled via Bixby voice commands or the SmartThings app, making it very convenient.
Samsung Electronics will launch the 'Bespoke Direct Heat Oven AI,' which allows users to enjoy personalized cooking, on the 16th. The cooking mode sequence and temperature are automatically adjusted according to the user's habits, and the cooking process can be controlled via Bixby voice commands or the SmartThings app. It will be available in seven colors, with a retail price of 790,000 KRW. Photo by Samsung Electronics
This new product offers an even more convenient cooking experience through the 'SmartThings Cooking' service, which won an innovation award at CES 2021. The SmartThings Cooking service recommends personalized recipes and meal plans based on user data such as food preferences through the SmartThings app. For example, consumers who want to manage their weight can receive various recipe and meal plan recommendations by setting a low-calorie diet.
It also provides a 'Scan Cook for Ready Meals' feature for consumers who want to optimally cook home meal replacements (HMR) in their busy daily lives. When users scan the barcode of a ready meal with their smartphone, optimized recipes and settings such as temperature and time are automatically sent to the cooking device, and the ready meal can also be conveniently purchased online.
The Bespoke Direct Fire Oven AI is offered in a total of seven colors, including beige, sky blue, sun yellow, and greenery, to enhance interior harmony with other Bespoke products in the kitchen. The retail price is 790,000 KRW.
Idarae Lee, Executive Director of Samsung Electronics' Home Appliance Business Division, said, "The direct fire oven has been loved by consumers not only for its cooking performance but also for its sophisticated Bespoke design," adding, "This time, we will provide a personalized cooking experience with more diverse colors and AI features."
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