[Asia Economy Reporter Kim Bo-kyung] Recently, as homeschooling has gained attention, junior furniture has become increasingly popular.
Casamia analyzed first-quarter sales over the past three years and found that the sales proportion of kids' and student furniture has steadily increased in March, the back-to-school season. In March 2019, it accounted for 23%, in March last year 28%, and this March it reached 31%, showing a gradual increase in proportion.
As the time spent studying at home increases, products that consider not only various functions and designs but also safety are becoming more popular. Reflecting this trend, Casamia has launched new kids' furniture made with safe materials and designs, as well as modular student furniture.
First, the 'Bene Kids Storage Cabinet' is designed to be transformable to suit growing children from newborns to kids. It can be used in various combinations according to the desired purpose, such as wardrobe, hanger, drawer, educational bookcase, and sliding bookcase. By adding a vanity mirror to the three-tier drawer, it can be transformed into a mini vanity, allowing long-term use of the furniture with simple configuration changes according to the child's growth cycle.
Additionally, it is designed with a customized eye-level size to help develop the child's organizing habits. It also enhances safety by using eco-friendly materials of E0 grade or higher, rounded corner processing, and handleless design. The colors can be chosen between pink or cream white, which harmonize with natural wood, creating a warm atmosphere with soft color combinations.
Another new product, the 'Abil Junior Room Series,' is suitable not only for students but also for adults who need a home office. It offers various options, including eight bookshelf sizes, four functional desks, and three colors, allowing free combinations according to the user's age and purpose.
It is differentiated by smart functions and options that help improve concentration. First, desks with adjustable top angles and electric height adjustment are offered as options to enhance user convenience. When equipped with a retractable electric LED light, the color temperature can be adjusted to suit various study environments such as rest, language memorization, and math calculation. Reading room partitions and monitor stands can also be added as needed.
A Casamia representative said, "As the spread of COVID-19 makes creating an efficient homeschooling environment important, demand for kids' and student furniture is high. We hope that with the newly launched products boasting competitive advantages, customers will reorganize their study atmosphere at home with Casamia furniture."
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