[Asia Economy Reporter Lim Hye-sun] Starbucks Coffee Korea announced on the 15th that the 'Starbucks Hyundai Card' has surpassed 100,000 cumulative members. The 'Starbucks Hyundai Card' is the first private label credit card (PLCC) in Korea to offer Starbucks Stars accumulation benefits.
The 'Starbucks Hyundai Card' comes in a total of five designs featuring the Starbucks Siren logo and the Starbucks Star. For every 30,000 KRW spent on domestic and international card transactions (credit sales), one Starbucks Star, a reward benefit, is accumulated.
Starbucks, which currently has 7.3 million Starbucks Rewards members and offers star accumulation benefits whenever they use their prepaid cards at Starbucks stores, has been providing star accumulation benefits based on card usage amounts not only at Starbucks but also at other places through the 'Starbucks Hyundai Card' since October last year.
Through this, the total number of stars accumulated with this card over six months has reached approximately 12 million. This accounts for 10% of the 120 million reward stars accumulated by Starbucks Rewards members during the same period.
Star accumulation is provided by automatic enrollment in the Starbucks Rewards program upon new issuance of the Starbucks Hyundai Card.
When becoming a Starbucks Rewards member, various benefits are given according to membership levels starting from the Welcome level. When a Welcome level member accumulates stars from their first purchase, a Welcome First Purchase e-coupon is issued the next day. Collecting 5 stars at the Welcome level upgrades the member to the Green level, which offers various benefits such as a birthday celebration free drink e-coupon and a cafe Americano e-coupon when purchasing 250g of coffee beans or a 12-pack of VIA. By collecting an additional 25 stars at the Green level, totaling 30 stars, members are upgraded to the Gold level, which provides a free drink coupon for every 12 stars accumulated.
Meanwhile, Starbucks is running an event throughout this month where members who spend 50,000 KRW or more cumulatively at Starbucks using the Starbucks Hyundai Card during the event period will receive 100 stars as a gift.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
