Sempio's 75th Anniversary, Launching the Joyful Cooking Revolution 'Saemine Kitchen'

[Asia Economy Reporter Seungjin Lee] Sempio, celebrating its 75th anniversary, announced on the 15th that it will launch a new brand, ‘Saemine Kitchen,’ to solve difficulties related to cooking.

Saemine Kitchen is a brand developed based on Sempio’s ongoing research into traditional Korean flavors, aimed at improving the inconveniences consumers face while cooking. True to its brand slogan, “A joyful cooking revolution,” the character ‘Saemi’ introduces new products that make cooking as enjoyable as playing a game.

Saemine Kitchen’s kimchi seasoning allows users to easily make kimchi without fermenting by simply mixing various vegetables with red pepper powder. Side dishes that previously involved complicated cooking processes and difficult seasoning ratios, such as stir-fried anchovies, soy-braised beef, and japchae, can now be easily prepared by anyone using Saemine Kitchen’s side dish sauces and just a microwave.

Additionally, various products that reduce cooking time and steps will be released, including ‘Cooking Sauce’ that is ready by just pouring it in, and ‘Shabu-Shabu Sauce’ that lets anyone easily enjoy restaurant-quality flavors.

Saemine Kitchen’s kimchi seasoning, side dish sauces, cooking sauces, and shabu-shabu sauces will be available from mid-April through the online Saemine Market and major supermarkets. More updates on Saemine Kitchen can be found on the brand’s Instagram and Sempio’s official website.

A representative of Saemine Kitchen said, “We understand that cooking and enjoying meals together at home is very important, but the reality is that most people find cooking difficult and challenging. We hope that Saemine Kitchen products, which make cooking a form of play and the kitchen a playground, will bring about a happy cooking revolution where everyone can enjoy cooking.”