Event Celebrating the Launch of the New TV Commercial for 'LG Objet Collection'

- LG Electronics launches new TV commercials for ‘LG Objet Collection’ and holds an event giving away ‘Objet Collection’ ice water purifier refrigerators
- Composed of three ads: the sweet spring-themed ‘Blossom’ edition, the nature-inspired ‘Natural’ edition, and the sophisticated ‘Modern’ edition

LG Objet Collection TV New Commercial 'Blossom' Edition Still Cuts

LG Electronics is expanding its space interior home appliance lineup, ‘LG Objet Collection,’ and launching a new TV commercial.

In this TV commercial, LG Electronics conveys the message, “At the pinnacle of technology meets Objet Collection, the more you collect, the more special your space and life become,” highlighting that adding each Objet Collection product tailored to trends, colors, and styles makes customers’ spaces and lives more special. Notably, this commercial includes not only existing products but also this year’s new additions such as the ‘Objet Collection’ Whisen Tower, vacuum cleaner, ice water purifier refrigerator, and air purifier.

Meanwhile, to celebrate the airing of this TV commercial, LG Electronics is holding an event until Sunday, May 2, where customers who share one of the three commercial videos they want to include in their personal collection on their SNS can win prizes such as the ‘LG Objet Collection’ ice water purifier refrigerator.

Customers wishing to participate in the event can click ‘Event’ on the top menu bar of the official ‘LG Objet Collection’ website to join. By clicking the commercial video on LG Electronics’ YouTube account and uploading it to their SNS accounts such as Facebook, blogs, Naver Cafe, KakaoStory, Twitter, or by clicking the commercial video uploaded on LG Electronics’ Instagram account and regramming it to their own Instagram account, they can complete their event entry.

The more SNS accounts such as blogs, cafes, Facebook, and Instagram the video is shared on, the higher the chances of winning. Winners will receive prizes including one ‘LG Objet Collection’ ice water purifier refrigerator and 100 ‘Starbucks’ coffee gifticons.

Additionally, the new ‘LG Objet Collection’ TV commercial videos will air in three versions: ‘Blossom,’ featuring a color base reminiscent of sweet spring; ‘Natural,’ capturing the colors of nature; and ‘Modern,’ embodying the sophistication of monotone. By presenting the calm and comfortable colors of the ‘LG Objet Collection’ that harmonize in any space through three distinct themes, the commercial communicates that the more you collect, the more special the ‘LG Objet Collection’ becomes.

An LG Electronics representative stated, “Through the newly released TV commercial videos, we aim to propose a way to create your own space and lifestyle with LG Objet Collection, which allows interior design with home appliances alone,” adding, “We hope many customers will show interest in the newly launched lineup including the ice water purifier refrigerator, air conditioner, vacuum cleaner, and air purifier.”