Samsung Card, First Domestic Card Company Selected for 'NVIDIA Conference 2021'

Selected and Presented as the First Domestic Card Company at 'NVIDIA GTC' on the Theme of
'Building a Real-Time Data-Based AI Marketing System'

[Asia Economy Reporter Ki Ha-young] Samsung Card announced on the 13th that it will be the first domestic card company to be selected and present at the 'NVIDIA GTC 2021'.

GTC, hosted by global semiconductor design company NVIDIA, was first held in 2009. Every year, major developers, researchers, and corporate executives participate to share the latest trends and information on artificial intelligence (AI), machine learning, and high-performance computing. This year’s GTC includes participation from global companies leading the AI field such as Google, Facebook AI, and Uber AI. Among domestic companies, Samsung Card, Hyundai Motor Company, and SK Telecom were finally selected to participate and present.

Samsung Card will conduct the first GTC presentation by a domestic card company under the theme of 'Building a Real-Time Data-Based AI Marketing System.' They plan to explain cases where NVIDIA GPUs were used to apply algorithms in building a real-time data-based AI marketing system, and marketing techniques that comprehensively reflect individual customers’ situations, needs, and tendencies by analyzing customer data in real time using deep learning-based AI.

Since September last year, Samsung Card has been providing customers with an 'AI Curation' service using the real-time data-based AI marketing system it first established in the industry. AI Curation is a service that recommends the most suitable services or benefits for each customer’s needs and situation based on real-time data through the Samsung Card website, application (app), chatbot, and more.

A Samsung Card official said, "We are pleased to introduce Samsung Card’s AI technology to domestic and international companies and institutions participating in GTC," and added, "We plan to continuously provide customized benefits to customers through real-time data-based AI marketing."