KT to Jointly Promote Big Data B2B Business with Korea Management Association Consulting

Choi Joon-ki, Head of KT AI/BigData Business Division (left), and Choi Don-mo, CSO of KMAC, are taking a commemorative photo after signing the MOU.

[Asia Economy Reporter Eunmo Koo] KT announced on the 13th that it has signed an MOU with Korea Management Association Consulting (KMAC) at the KMAC headquarters in Yeouido to jointly promote the ‘KT B2B Big Data Integrated Offering’.

Through this collaboration, KT will provide ▲ KT Big Data-based ‘Customer Universe’ ▲ KT Commercial Area Analysis Platform (GrIP) ▲ KT Tourism Analysis Platform (TrIP) ▲ Marketing Coach, and the Jalnagage service platform, while KMAC will jointly conduct research, customized consulting, and sales using KT’s big data.

KT Customer Universe refers to KT big data that integrates demographic information such as gender, age, and region; life stage profiles such as marriage, moving, military service, and education; residential type profiles such as single-person households, students, and adult households; and floating population big data including major residence locations, tourist spots, and commercial areas using mobile base station signals.

In particular, the two companies plan to promote the KT B2B Big Data Integrated Offering business and collaborate to expand KT’s big data business areas. The KT B2B Big Data Integrated Offering business is a service that provides analysis of domestic and foreign tourist markets and trends using communication-based floating population information, along with consulting for comparative trend analysis of competitors or competing regions.

For user convenience, it provides not only data but also a web-based visitor analysis solution (TrIP), enabling analysis of visitor household characteristics and mobile interest categories to offer optimized strategic consulting for both online and offline environments.

Through the KT B2B Big Data Integrated Offering, the two companies will conduct environmental analysis using KT big data-based visitor analysis solutions (TrIP) for companies or institutions that require commercial area analysis or consumer behavior surveys. Additionally, they will carry out target research using KT marketing support solutions and establish execution plans through strategic consulting and data integration.

Choi Joon-ki, Head of KT AI & Big Data Business Division, said, “Through this MOU, KT will utilize the KT big data business references accumulated over many years in the public sector for KMAC’s professional consulting,” adding, “KT big data will contribute to the sustainable growth and service competitiveness enhancement of Korean companies and institutions.”