[Asia Economy Reporter Lim Chunhan] CJmall announced on the 13th that it will exclusively sell 'Cafe Manwolhoe' on Choice Market. Choice Market is the mobile market of CJ O Shopping's flagship program, Choi Hwajeong Show.
Cafe Manwolhoe started as a small cafe in Yongin in October 2018 and entered the online business in mid-2019. The brand's signature products include a variety of latte concentrates such as cold brew, milk tea, mint choco, and black sesame, and it is characterized by selling limited quantities exclusively on its own mall to maintain high quality.
Launched for the first time on CJmall last March, Cafe Manwolhoe sold out completely within 4 hours of opening. On that day alone, more than 2,000 products were sold, including the CJmall exclusive package consisting of the brand's signature products: milk tea, devil choco, and matcha.
In this encore special event, Cafe Manwolhoe products will be introduced during the closing time of the Choi Hwajeong Show on the 14th, encouraging customers to purchase through Choice Market. At 10:55 PM that day, Choi Hwajeong will also appear live on CJmall's mobile live broadcast Shock Live to introduce the products.
A CJ O Shopping official said, "We are pleased to curate Cafe Manwolhoe, a brand that is viral among coffee enthusiasts and hot on SNS during a time when going out is difficult," adding, "As the number of people staying home increases and interest in home cafes grows, we will continue to offer various products that satisfy consumers' convenience and premium needs."
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