Domestic winning team to represent Korea in international semifinals; if passed, advance to finals held in Paris
L'Or?al Korea (CEO Christian Marcos) announced that the Triple Jet (ZZZ) team from Sungshin Women’s University (Kang Myungjin, Kim Munyoung, Shin Hyojin) won the final victory in the domestic finals of the global marketing competition ‘2021 L'Or?al Brandstorm’ held on the 8th (Thursday). Marking its 29th edition this year, ‘L'Or?al Brandstorm’ saw the highest number of applicants ever, adding to its significance.
‘L'Or?al Brandstorm,’ a global marketing competition held annually by the L'Or?al Group for university and graduate students worldwide, has attracted over 47,000 participants from 65 countries since its inception in 1992, showcasing innovative ideas. Each year, about 200 outstanding students worldwide are hired as L'Or?al employees through this competition.
The theme of ‘2021 L'Or?al Brandstorm’ was "Invent the Beauty Shopping Experience through Entertainment." Participants chose one of three categories to present innovative solutions: ▲Invent New Products or Services ▲Invent New Business Models ▲Invent New Experiences Inspired by the Entertainment Trend.
Considering the COVID-19 situation, the finals were conducted with participating teams presenting from separate studios while judges evaluated and observed online. Five teams, selected after intense competition, participated in the finals. Prior to the finals, these teams were given mentoring opportunities from L'Or?al Korea employees to deepen their understanding of the beauty market and digital media.
The Triple Jet team, winners of the domestic competition, presented original and innovative ideas centered on personalized perfumes. The winning team will receive a two-month internship opportunity at L'Or?al Korea and the right to a final interview in the selection process for full-time new employees (Management Trainee). Additionally, they will represent Korea in the international semi-finals held online on May 11 (Tuesday). If they pass the semi-finals, they will advance to the international finals held in Paris in June. Whether the event will be held online or offline will be decided in April, reflecting the global COVID-19 situation.
For more details about the 2021 Brandstorm, please visit the official website.
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