Lotte Chilsung Releases Collaboration Goods with Milkis and Mark Gonzales

[Asia Economy Reporter Lim Hye-sun] Lotte Chilsung Beverage announced on the 12th that it will release the 'Milkis Special Package' and 'goods' in collaboration with the fashion brand 'Mark Gonzales'.

The existing Milkis package featured couple characters on the packaging to visualize the product's characteristics. The 'Milkis Special Package' reinterprets the couple characters and background of the original package in the style of Mark Gonzales.

The goods released together include a total of six items: two types of T-shirts, a ball cap, a phone case, an AirPods case, a keyring, and a glass cup. Only packages composed of two of the goods and the specially designed Milkis can be purchased, with a total of five package configurations priced between 30,000 and 40,000 KRW.

Meanwhile, Milkis was launched in 1989 and holds the number one position in the domestic carbonated milk beverage market. Recently, it has been actively targeting overseas export markets including Russia, Hong Kong, and the United States, as well as the domestic market.