Chevrolet Collaborates with Park Jaebum for Marketing... Launches New 'Trailblazer' Campaign

Cheil Worldwide Unveils New 'Trailblazer' Campaign
Jay Park Produces Campaign Title Track 'SUMMERIDE'
Music Track Released Simultaneously with Advertising and Digital Video on the 12th

Chevrolet is conducting collaborative marketing with 'trend icon' Park Jaebeom. Cheil Worldwide unveiled the new 'Trailblazer' campaign featuring Park Jaebeom on the 12th.

[Asia Economy Reporter Yuri Kim] Cheil Worldwide announced on the 12th that it will carry out a new marketing campaign for Chevrolet's compact SUV model 'Trailblazer' in collaboration with trend icon and famous artist Park Jaebeom. TV commercials and digital videos will be released together.

For this collaboration, Park Jaebeom personally produced the campaign title song 'SUMMERIDE.' Cheil Worldwide stated, "This song features a refreshing summer day drive motif with a lively beat and captivating melody," adding, "It harmonizes with the Monaco Blue-colored Trailblazer appearing in the TV commercial and digital video, expected to stimulate the senses of people who have been exhausted and frustrated due to COVID-19."

The commercial and digital video can be viewed from today through various channels such as TV, digital platforms, YouTube, and SNS. The campaign title song 'SUMMERIDE' will be simultaneously released to the public through music streaming sites like Melon and Genie.

Meanwhile, last year, Chevrolet received a positive response by presenting trendy and differentiated advertisements using hook songs in collaboration with Cheil Worldwide for the new launch of the 'Trailblazer.' Since then, opportunities for young consumers to actively communicate with the brand have been created through programs such as the 'Trailblazer Muse Program.'

Jung Jeongyun, Executive Director of Marketing Headquarters at Korea GM, said, "Through this collaborative marketing, which combines music and products that perfectly target the preferences of the target customers, we will showcase the unique charm of the Trailblazer to the MZ generation."