Pulmuone Health & Living Partners with Coupang to Offer 'Personalized Health Supplement Recommendation Service'

[Asia Economy Reporter Seungjin Lee] Pulmuone Health & Living announced on the 12th that it will pilot the ‘Find the Right Nutrient for Me Service,’ which recommends health functional foods tailored to an individual's health condition, in collaboration with Coupang.

This service recommends optimized health functional foods based on the individual's health status results and can be accessed through a special event located in the Health and Health Foods section on Coupang's homepage. It consists of a total of 32 questions, and upon completing the health survey, it recommends the optimal nutrients needed for the individual. Customers can purchase the recommended health functional foods at reasonable prices.

The pilot service applies Pulmuone Health & Living’s health survey algorithm. The health survey algorithm was developed through collaboration with 15 Pulmuone nutrition PhDs and pharmacists from outside the company. It secured expertise through testing by 100 pharmacists. The scientifically designed algorithm recommends health functional foods optimized for individual health by considering factors such as age, gender, interactions between nutrients, and risk factors across life cycles.

During the service period, customers can also explore 14 premium health functional foods from Pulmuone Health & Living. To support environmentally conscious consumption, the product packaging reduces unnecessary materials by not producing separate outer boxes and instead uses double labels on the product containers to display required information. Packaging is simplified through bottle packaging, and labels are designed for easy separation. The use of color ink is minimized as much as possible. Customer benefits are enhanced with reasonable pricing.

To commemorate this collaboration, Pulmuone Health & Living will sell 14 health functional food products at a 20% discount until the 19th. The discounted price applies when purchasing Pulmuone Health & Living products recommended after completing the health survey on Coupang.

Donghwan Lee, Head of Sales Division at Pulmuone Health & Living, said, “We launched this pilot service in collaboration with the distributor Coupang to provide personalized health functional food service benefits to more consumers. Going forward, Pulmuone Health & Living will continue to collaborate with Coupang to offer a subscription service for health functional foods, striving to contribute to consumers’ healthy lives and sustainable value in daily living.”