LG Electronics Launches Objet Collection 360˚ Air Purifier

[Asia Economy Reporter Suyeon Woo] LG Electronics is expanding its space interior home appliance lineup by launching the Objet Collection 360˚ air purifier.

On the 11th, LG Electronics announced that it would release the first air purifier model in the Objet Collection. The LG Objet Collection product lineup includes Wash Tower, Styler, Whisen Tower, vacuum cleaner, dishwasher, microwave oven, water purifier, top refrigerator bottom freezer, built-in type refrigerator, kimchi refrigerator, and 1-door refrigerator, freezer, and kimchi convertible refrigerator. Including this new air purifier, there are a total of 14 types. LG Electronics plans to continue expanding the product lineup.

The new product is the first Objet Collection model among LG air purifiers. It applies a calm yet comfortable Nature Green color, harmonizing well not only with existing Objet Collection products but also with the overall interior tone of the home.

LG Electronics launched the 'Objet Collection 360˚ Air Purifier' on the 11th. Models are introducing the LG Objet Collection 360˚ Air Purifier (left in the photo) and the LG PuriCare 360˚ Air Purifier Alpha. Photo by LG Electronics

The representative product (model name: AS351NGFA) inherits the differentiated performance of the 'PuriCare 360˚ Air Purifier Alpha' released last month. The purification area has increased from 100㎡ of the existing PuriCare 360˚ Air Purifier Plus to 114㎡, and the purification distance of the Clean Boosters located at the top and bottom has also been extended compared to before.

Customers can connect a separately purchasable AI sensor with the new product. By placing the sensor in areas where indoor air management is needed and using it together, the air purifier detects polluted air about 5 minutes faster and purifies the space compared to using the air purifier alone. Up to three AI sensors can be connected.

Additionally, this product features various convenience and hygiene functions such as ▲voice guidance that notifies changes in operation mode and filter replacement timing ▲a filter life sensor that more accurately informs the filter replacement time by measuring pressure differences based on usage time and dust accumulated on the filter ▲and a V True Total Care filter with antiviral and antibacterial effects.

The shipment price of the new product is 1,490,000 KRW for the 66㎡ purification area and 1,890,000 KRW for the 114㎡ model. LG Electronics offers up to 170,000 KRW cashback benefits to customers who purchase the 114㎡ product as a set with one AI sensor and moving wheels.

Meanwhile, LG Electronics will also run an integrated TV commercial for the Objet Collection in line with the new product launch. The advertisement conveys that adding Objet Collection products one by one according to trends, colors, and styles makes customers' spaces and lives more special.

Lee Jaesung, Vice President and Head of Air Solution Business Division at LG Electronics H&A Business Division, said, "We will continue to expand the Objet Collection fandom by leading with LG air purifiers that not only offer differentiated performance but also harmonize with home interiors."