"Expanding Unique Collaborations" Emart24 Sells 'Ottogi Soonhuchu Ramen Spicy Flavor'

Unique Collaboration Product 'Ottogi Sunhuchu Ramen' Sold at Emart24 on the 15th
"Curiosity About the Taste ↑, Eye-Catching Packaging Expected to Appeal to the MZ Generation"

'Ottogi Sun Pepper Ramen Spicy Flavor' released by Emart24.

[Asia Economy Reporter Kim Yuri] Amid growing interest in various unique collaboration products in the distribution industry, Emart24 announced on the 11th that it will start selling 'Ottogi Soon Pepper Ramen Spicy Flavor' from the 15th.

Emart24 stated that this product was born when an Emart24 ramen buyer, who usually enjoyed sprinkling pepper on food, suggested to Ottogi to create ramen with added pepper, and Ottogi accepted the idea. The product development was driven by attracting the attention of the MZ generation, who find the new combination special and fun, and the opportunity to utilize Ottogi's retro-style Soon Pepper seasoning, which had not existed before.

Emart24 said, "We created a Soon Pepper seasoning soup after dozens of tests to find the perfect balance where the unique aroma and sharp spiciness of pepper harmonize with the ramen." The price is 1,600 won.

To celebrate the launch, a 2+1 free event will be held until the end of May. Emart24 expects this product, which draws attention with its new taste from the combination of completely different product categories?ramen and pepper?and its retro-inspired packaging, to receive positive responses from customers.

In fact, the limited edition 'Sokpulla Ramen × Condition' ramen, launched with a hangover relief drink brand under the concept of 'hangover cure,' is selling well, and the 'Dukkeobi Jelly,' released in collaboration with HiteJinro's character 'Dukkeobi,' ranks among the top 3 best-selling jellies. The Dukkeobi goods planned for Valentine's Day and White Day also became a hot topic on social media. Additionally, two types of stationery products launched in collaboration with Jangsu Makgeolli have received good responses.

Kim Unkyum, Emart24 ramen buyer, said, "This Soon Pepper Ramen offers various charms such as a new taste never experienced before, retro sentiment, and the fun of a unique collaboration," adding, "We will do our best to continuously develop products that provide various pleasures, such as the joy of eating delicious ramen and the fun of sharing interesting products on social media."