When Is the Best Time to Eat for Optimal Taste... Food Industry Focuses on 'Moment Marketing'

[Asia Economy Reporter Lim Hye-seon] In the food industry, 'moment marketing,' which emphasizes the optimal timing to eat products, is gaining attention. While there has been a strong interest in nutritionally compatible food combinations, recently the focus has shifted to the 'moments when food tastes best.'

CJ CheilJedang's Gourmet brand launched 'Crispy and Chewy Sweet and Sour Pork' on the 18th and is promoting the 'Gatmeokgome' campaign, emphasizing that sweet and sour pork tastes best when eaten 'freshly made and freshly eaten.'

The 'Era of Gatmeok' advertisement video released on the 22nd highlights the importance of the timing of eating sweet and sour pork over the preference between 'boomuk' (pouring sauce) and 'jjikmuk' (dipping sauce) through the newly coined term 'Gatmeok.' By showcasing the crispy texture of freshly fried sweet and sour pork batter and the tender pork loin inside, the ad visually maximizes the appeal of sweet and sour pork eaten 'freshly made and freshly eaten.'

Currently, on the official CJ The Market website, a limited quantity promotion is underway offering a 25% discount and a free Baeksul Gunmandu dumpling gift when purchasing both the crispy and chewy sweet and sour pork and Gourmet Chinese Jjamppong and Jjajang dishes simultaneously.

Belgian premium beer Stella Artois is conducting the Heartbeats brand campaign, presenting 'precious moments when the heart beats.' It conveys the message of spending all the precious moments in life?marked by 2.5 billion heartbeats over a lifetime?with loved ones, recommending Stella Artois as the companion for these moments.

They collaborated with legendary American rock star and multi-talented artist Lenny Kravitz to further emphasize positive energy toward life.

Coca-Cola's cider brand Sprite is also running the 'Sprite & Meal' campaign, presenting moments to enjoy cider more refreshingly. With the slogan 'Delicious next to delicious,' it delivers the message of adding Sprite to delicious food to create an even more flavorful experience and bring freshness to everyday life.

Kwangdong Pharmaceutical's Corn Silk Tea unveiled a new campaign featuring singer Sunmi as the model. Reflecting the current trend of prolonged staying at home, it presents relatable everyday moments and introduces optimal beverage consumption timings.

It introduces ways to cultivate healthy lifestyle habits through Corn Silk Tea during times like chatting without moving, meetings at home, watching workouts without participating, quick walks, continuous eating shows, and lying down outside?moments when outdoor activity has decreased recently.