Andong City Shopping and Cultural Hub Okdong Intersection Location, Absorbing Demand from Outlying Cities like Mungyeong and Sangju
Introducing Various Product Lines Including Furniture & Bedding from 'Beautyrest' and 'Kenosha'
Simmons Bed has opened the 'Simmons Mansion' Andong branch. The photo shows the exterior view. [Photo by Simmons]
[Asia Economy Reporter Kim Jong-hwa] Simmons, a sleep specialty brand, has opened the 'Simmons Mansion' Andong branch at the Okdong intersection in Andong-si, Gyeongsangbuk-do. This is the first Simmons Mansion in the Andong area.
Simmons Mansion is a store where Simmons Bed headquarters fully supports all aspects necessary for store operation, including rent, maintenance fees, interior costs, and display products. It creates an environment where franchise owners can focus on store management and product sales without financial burden, and provides consumers with consistent, high-quality service as a leading program of Simmons Bed.
The newly opened Simmons Mansion Andong branch is located at the Okdong intersection, a shopping and cultural hub with abundant foot traffic. Around the store, there are large electronics stores such as LG Best Shop Andong Main Branch, Lotte Hi-Mart Andong Okdong Branch, and Electronic Land Andong Branch, as well as car dealerships including Renault Samsung Motors Andong dealership, Kia Motors Gyeongan dealership, and Hyundai Motors.
Therefore, it is expected to attract a diverse range of customers, from prospective newlyweds to single-person households and families. Additionally, based on excellent accessibility adjacent to Andong Bridge, it is expected to cover a wide demand from outer cities such as Mungyeong, Sangju, Yecheon, and Yeongju, as well as Andong city.
Simmons Mansion Andong branch showcases a variety of products including popular models from Simmons Bed’s representative mattress collection 'Beautyrest' and stylishly designed frames in a spacious and comfortable two-story space. Customers can also experience the 'Simmons Look,' a sophisticated bedroom styling made up exclusively of Simmons products such as furniture and bedding from the lifestyle collection 'Kenosha.'
To commemorate the opening of Simmons Mansion Andong, Simmons Bed is holding a gift event for customers who make purchases. Gifts vary according to the purchase amount and may end early if supplies run out.
Also, the ongoing 'Wedding Promotion' offers various benefits for prospective couples preparing for weddings postponed due to COVID-19. First, large premium mattresses perfect for couples are offered at up to 18% discounted prices. Certain frames and room sets are available at up to 30% off, and new frames, sofas, tables, and more can be purchased at a 10% discount.
Moreover, by using Simmons’ long-term interest-free installment program 'Simmons Pay,' customers can own premium beds at reasonable prices with up to 36 months of interest-free payments. For example, purchasing a 2 million KRW bed through Simmons Pay results in a monthly payment of about 55,000 KRW over 36 months.
Meanwhile, Simmons Bed is creating a new history by combining over 150 years of brand heritage with the unique technology of Korea Simmons.
Korea Simmons produces safe mattresses at the Simmons Factorium in Icheon, Gyeonggi-do, which boasts a globally recognized domestic production system and a world-class sleep research R&D center, and strictly manages quality by applying '1,936 quality control items unique to Korea Simmons.'
It leads the bed industry’s trend of safe costs by building consumer trust with three major national mattress safety keywords: national certified eco-friendly certification, the first and only flame-retardant mattress in Korea with patents, and obtaining 'Radon Safety Product Certification' for over 40 general market mattresses from the Korea Standards Association.
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