[Asia Economy Reporter Lim Chun-han] As daytime temperatures recently approach 20 degrees Celsius, signaling early summer weather, demand for summer products is surging. Emart announced on the 11th that an analysis of summer product sales from the 1st of last month to the 8th of this month showed a significant increase in sales of summer items such as air conditioners, circulators, Korean melons, and swimsuits.
According to Emart, air conditioner sales during this period increased by 52.2% compared to the same period last year. Circulators, which have become essential summer appliances, also rose by 168.7% year-on-year, and portable air conditioners, emerging as a second air conditioner, grew by 144%.
Emart has prepared discount events to capture early bird demand for summer appliances. Throughout April, customers purchasing 2021 new model air conditioners from brands like Samsung and LG with event cards can receive up to a 200,000 KRW discount and additional gift certificates based on the purchase amount. Additionally, each store is selling about 800 units of existing air conditioner models and display products at special discounted prices of up to 30% off.
An Emart representative said, “With early summer weather continuing since March, the timing for purchasing cooling appliances like air conditioners is advancing,” adding, “We plan to organize various discount events through summer for early bird customers who want to buy air conditioners ahead of time.”
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