"Come for a Spring Outing"... Retail Industry Hosts Various Events and Discount Promotions

Lotte Premium Outlet Giheung Branch Exterior.

[Asia Economy Reporter Lim Chun-han] The distribution industry is stepping up marketing efforts with various events and discount promotions to welcome spring.

According to the industry on the 10th, Lotte Outlet is presenting spring shopping events ranging from kids' products to leisure goods. At the Paju branch, a special promotion has been prepared to celebrate the 2nd anniversary of Paju Ragi Dinosaur Theme Park until the 18th. Over 80 brands including Michael Kors, Adidas, Reebok, and Golden Dew are participating, offering an additional 10-30% discount on top of existing discounts. Nike and Fred Perry are selling special items at up to 70% off.

At the Giheung branch, until the 11th, a Double Shopping Week is underway with 14 brands including women's clothing brands Mojo Espin, Izat Baba, Demu, and Luciano Choi, providing an additional 5-20% discount on top of existing discounts. Additionally, the Icheon branch is holding a Tefal family sale until the 14th, and the Giheung branch until the 21st, offering 40-70% discounts on various home appliances and kitchenware.

Homeplus Spring Living Blossom Special Exhibition.

Homeplus is holding a ‘Living Blossom’ special exhibition themed on home living and interior at stores nationwide until the 21st. This event offers discounts of up to 50%, and customers who purchase over 50,000 or 100,000 KRW will receive 5,000 or 10,000 KRW gift certificates respectively. Featured products include the Cherry Blossom-themed Neoflam Blossom IH Extreme Coating Wok and Frying Pan, Pink Blossom IH Ceramic Double Pot, and Suntouch Pink Blossom Gas Range, which brighten the kitchen with colors as radiant as flowers.

Bedding products are also on sale. When paying with event cards, Homeplus Signature and The Home blankets are discounted by 40%, and Homeplus Signature and The Home pads are discounted by 30%. Four types of pillow fillings for a good night's sleep are also sold at a 40% discount.

Electroland is holding a spring ‘Untact Flower Viewing Event’ until the 30th. During the event, Electroland offers trendy must-have items as prizes to customers who participate in the Lucky Flower Search and event sharing on the official online shopping mall promotion page. In the Lucky Flower Search, customers click on their favorite flower in the Lucky Flower Garden on the event page, check the flower message, and open the prize. Among those, a draw will award one Chanel luxury bag, 1,000 Electroland points to 1,000 people, and 3,000 KRW gift certificates for Baskin Robbins or Paris Baguette to 2,000 people.

An Electroland official said, “As untact consumption becomes mainstream, Electroland, a traditional offline retail leader, is putting a lot of effort into improving the UX and UI of its online shopping mall,” adding, “We hope customers visit the online mall to enjoy untact flower viewing and browse necessary home appliances.”