[Asia Economy Reporter Seungjin Lee] SPC Samlip announced on the 9th that it has launched two types of RTD (ready-to-drink) coffee under the coffee brand Pascucci.
Pascucci RTD coffee uses the brand’s signature blending beans, "Golden Sack," which are roasted using the Italian traditional roasting technique called "slow roasting" (a method that naturally evaporates moisture in the raw beans slowly and evenly), reducing burnt taste and enhancing complex flavors.
The new products include two types: "Golden Sack Americano," which highlights a smooth acidity, and "Classic Latte," a balanced flavor made by adding coffee extract to milk. They are available for purchase at convenience stores nationwide.
To commemorate the launch of Pascucci RTD coffee, SPC Samlip is holding a "purchase verification event" throughout April for customers who buy the product. By entering the code inside the product label on the event page within the Happy Point application, customers will receive 100% rewards such as "Pascucci RTD Coffee & Cooler Bag" and Happy Points.
An SPC Samlip marketing representative said, "We have made it possible to enjoy premium coffee, which was previously only available at the Italian coffee brand 'Pascucci' stores, at nearby convenience stores," adding, "We will introduce various marketing activities and new product lineups in the future."
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