"Market Kurly Launches New Customer Expansion Campaign Featuring Actor Park Seo-joon as Model"

Market Kurly is holding a 100-won deal event for new customers with actor Park Seo-joon (Photo by Market Kurly).

[Asia Economy Reporter Yuri Kim] Market Kurly's operating company, Kurly, announced on the 9th that it will launch a new customer expansion campaign featuring actor Park Seo-joon as its model.

Market Kurly stated that the reason for selecting Park Seo-joon as the model was due to his high popularity across all generations, from teenagers to middle-aged and older adults, and his frequent appearances cooking on TV programs. This is the first time Market Kurly has produced an advertisement featuring a domestic male actor as a model. The advertisement was released on the same day through Market Kurly's own channels such as YouTube and Instagram.

The theme of Market Kurly's campaign is twofold: '100 Won Deal' and 'Free Shipping.' The advertisements, produced in two parts according to each theme, emphasize providing abundant benefits to first-time Market Kurly customers. Kim Seul-ah, CEO of Kurly, also appears in the advertisement, highlighting the benefits as 'so good that everyone except one person likes them' and emphasizing that they are 'benefits that even the CEO worries about.'

In line with the launch of the new TV advertisement, Market Kurly will conduct a large-scale campaign centered on the 100 Won Deal and free shipping from the 9th to May 31st. The Market Kurly 100 Won Deal offers popular products such as John Cook Deli Meat Barbecue Back Ribs, Ben & Jerry's Chocolate Chip Cookie Dough, and Soongui Garden Korean Pork Neck at 100 won as a benefit for new customers. During the campaign period, Market Kurly expanded the number of 100 Won Deal products from 6 to 10 per month.

The free shipping event in this campaign determines the free shipping duration based on the amount of the first purchase payment. For example, if the purchase amount is 50,000 won, the free shipping benefit lasts for 50,000 minutes (34 days 17 hours 20 minutes), and if it is 100,000 won, the benefit lasts for 100,000 minutes (69 days 10 hours 40 minutes). The free shipping time ranges from a minimum of 10,000 minutes to a maximum of 150,000 minutes. During the event period, customers can enjoy free shipping benefits when purchasing over 15,000 won.

Market Kurly will operate the 100 Won Deal and free shipping events from 11 a.m. on the 9th until May 31st. Customers who have no prior purchase experience with Market Kurly can view the event on the app. Throughout April, benefits for existing customers will also be expanded. Customers with General, Friends, and White grades will have their accumulation rates uniformly increased to 5%, and Lavender, Purple, and The Purple customers can enjoy unlimited free shipping on purchases over 15,000 won. Long-term customers who made their first purchase before December 31, 2018, will also receive an additional 1% accumulation benefit based on their purchase amount.