[Asia Economy Reporter Seungjin Lee] Aekyung Industrial's brand ‘2080’ announced on the 8th that it will launch a limited edition product, the ‘2080XBR Mincho Toothpaste and Toothbrush Set’, in collaboration with SPC Group's ‘Baskin-Robbins’.
The ‘2080XBR Mincho Toothpaste and Toothbrush Set’ was created through collaboration with Baskin-Robbins to match the recent trend of increasing popularity of mint chocolate flavor, with many people proudly calling themselves ‘Minchodan’ or ‘Minchopa’ (mint chocolate fans).
The ‘2080 Mincho Toothpaste’ features a two-stripe technology in the toothpaste formulation to represent mint and chocolate colors, and is characterized by a refreshing mint scent that provides a clean finish. The 2080 Mincho Toothbrush uses fine bristles to help gently and thoroughly care for the gaps between teeth and gums. Also,
The ‘2080XBR Mincho Toothpaste and Toothbrush Set’ is a limited edition product available from the 14th while supplies last, and can be purchased at Baskin-Robbins for 900 won with a purchase of a quarter or more. Pre-orders are available until the 13th through the ‘Happy Order’ application and ‘KakaoTalk Order’ service.
A representative of the 2080 brand said, “There is an amusing debate such as ‘Is mint the taste of toothpaste?’ or ‘Is toothpaste mint-flavored?’ as consumer interest and demand for mint chocolate increase,” adding, “Amid the controversy over liking or disliking mint chocolate flavor, we planned this unique product to target the tastes of both ‘Minchopa’ and ‘Banminchopa’ (those who dislike mint chocolate).”
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