Hyundai Department Store Mia Branch Supports SME Market Expansion... Partners with Seoul Business Agency

From the 6th, 'Seoul City Excellent SMEs Win-Win Live' Event... Showcasing Products from 100 Companies
Sales via 'Live Commerce'... Six 'Live Broadcast Booths' Set Up at Venue, Influencer Support Provided

Hyundai Department Store Mia Branch event hall view.

[Asia Economy Reporter Kim Yuri] Hyundai Department Store Mia Branch announced that it will hold the 'Seoul Excellent Small and Medium Enterprises Win-Win Live' event at the 10th-floor Culture Hall from the 6th to the 15th in collaboration with the Seoul Business Agency.

About 100 excellent small and medium enterprises from Seoul will participate in the event, selling cosmetics, baby products, household goods, and more. Featured products include Chamzon KF-94 masks (50 pieces, 34,500 KRW), Renubu powder shampoo (24,000 KRW), Niche Stitch pocket fabric perfume (12,500 KRW), Casamellow baby pillow (17,900 KRW), and Ssakkjikeo 32GB black box (249,000 KRW).

Hyundai Department Store Mia Branch and the Seoul Business Agency plan to sequentially showcase all participating SMEs' products through live commerce broadcasts during the event. To this end, the Seoul Business Agency has installed six dedicated live broadcast booths at the venue and supports influencers affiliated with the live commerce platform 'Jiyu.' The broadcasts will be conducted via Hyundai Department Store Mia Branch's 'Naver Shopping Live.'

On the 10th, Wangli, a Wanghong (網紅, Chinese influencer) with a total of 1.6 million followers on Chinese social media platforms Weibo and Yizhibo, will also conduct a live broadcast introducing Seoul's excellent SME products.

A representative of Hyundai Department Store Mia Branch said, "We planned this event to support online and offline sales channels for SMEs whose sales routes have decreased due to the prolonged COVID-19 pandemic," adding, "We will continue to hold various sales support events targeting competitive SME products."