ABL Life, NC Dinos Continue Sports Marketing Partnership for 2 Consecutive Years

ABL Life announced on the 6th that it will continue sports marketing in collaboration with the professional baseball team NC Dinos for the second consecutive year.

[Asia Economy Reporter Oh Hyung-gil] ABL Life announced on the 6th that it will continue sports marketing linked with the professional baseball team NC Dinos for the second consecutive year.

Last year, ABL Life exposed its logo on NC Dinos players' caps and the board at the headquarters section of Incheon SK Happy Dream Stadium, explaining that NC Dinos' victory in the regular league and Korean Series brought a high brand promotion effect.

This year, ABL Life will carry out sports marketing by displaying its logo on NC Dinos players' caps and the LED board at the headquarters section of Changwon NC Park until the end of the season. LED board advertisements will also be conducted at the headquarters section of Incheon SSG Landers Field.

Eun Jae-kyung, head of product marketing at ABL Life, said, "We decided to continue sports marketing as interest in professional baseball is increasing, including whether NC Dinos will achieve a second consecutive championship and the domestic return of player Choo Shin-soo. We believe this will be a great opportunity to promote the ABL Life brand to more customers through various platforms."