Recognized as a 'Digital Parenting Assistant' for Postpartum Mother and Baby Health Care
As the number of MZ generation parents gradually increases, smart solutions for preparing for childbirth and childcare are gaining attention. Photo by Getty Images
[Asia Economy Reporter Kim Heeyoon] As the number of MZ generation parents gradually increases recently, smart solutions for childbirth preparation and childcare are gaining attention.
According to the industry on the 3rd, due to the spread of the novel coronavirus infection (COVID-19), frequent hospital visits have become difficult, and MZ generation parents are experiencing great difficulties in preparing for childbirth and childcare.
Accordingly, various childcare apps that allow MZ generation, who are familiar with the digital environment, to prepare for a healthy childbirth and take care of their children's health without visiting hospitals are gaining popularity.
Helping Expectant Mothers with Meticulous Childbirth Preparation through Apps
The pregnancy period, one of the most beautiful times in life, is very important for both the mother and the fetus. Since the fetus's condition can vary depending on the mother's condition during pregnancy, it is important to be with trusted experts. Philips AVENT's pregnancy app 'Pregnancy+' is a childcare app created in collaboration with childcare experts worldwide, including professional medical staff, providing information such as the baby's developmental status by gestational week including appropriate height and weight, changes in the mother's body condition, health tips, and information for partners.
According to Philips, the app provides detailed information essential for a healthy pregnancy and childbirth, covering lifestyle aspects such as diet and exercise, delivery, medical care, and breastfeeding. It also offers 40 3D baby images corresponding to the gestational weeks so that users can check how the baby is growing anytime, and touching the baby on the screen reveals detailed explanations of the growth process.
Additionally, 42 weeks of 2D and 3D ultrasound images are provided, allowing users to check and predict the baby's developmental stages anytime and anywhere without waiting for the next ultrasound appointment. A Philips representative said, "The app also provides a checklist of tests and tasks not to be missed according to the pregnancy cycle, and users can record medical results and body conditions to monitor changes at a glance." They added, "By upgrading to the premium version, simple self-checks using a fetal movement monitor and contraction timer are also possible."
Babytime by Simpler is a childcare record app that logs everything that happens while raising a baby and organizes the information to display it clearly. Photo by Babytime
Apps That Help Record Childcare Information Without Forgetting
After childbirth, a childcare diary recording the baby's growth and daily life is very precious to parents. Simpler's BabyTime is a childcare record app that records everything that happens while raising a baby and organizes the information generated.
It can record all related information such as when and how much the baby was breastfed, which breast was used, how long the baby slept, and details about bowel movements. The recorded childcare information on sleep, feeding, and excretion is visualized, allowing parents to easily understand the baby's lifestyle patterns and check health status.
A Simpler representative explained, "With simple operations, daily, weekly, and monthly comparison graphs can be created to check growth changes in height and weight." They added, "Unlike manual recording, it is easier and faster to check how much has changed compared to previously entered information."
Simple Hospital Appointment Service App for Baby Health Checks
Recently, with the increase in hospital appointment demand due to the pandemic situation, the simple hospital appointment service app 'Ddokdak' is gaining attention.
Vibros' 'Ddokdak' is an app that searches for nearby hospitals available for immediate visits and helps make reservations at desired dates and times. Without visiting the hospital directly, users can register for medical treatment and check their queue status, eliminating the need to wait in the hospital waiting room with other patients, thereby reducing the risk of secondary COVID-19 infection.
According to Vibros, in addition, users can easily check disease information and patient co-payments by searching for diseases, and by registering frequently used cards with the automatic payment function, they can conveniently pay medical fees through the app after treatment. They also added that prescriptions and medical fee receipts for patient storage after treatment can be managed conveniently.
The 'CryingBebe' app, which helps new mothers worried about why their baby is crying and how to put them to sleep, is gaining popularity. Photo by CryingBebe
Baby Cry Analysis App to Solve New Mothers' Concerns
The 'CryingBebe' app is gaining popularity among new mothers who are inexperienced with childcare, wondering why their baby is crying and how to put them to sleep.
Since babies cannot speak, they express their needs through crying, but new mothers who find it difficult to communicate with their babies often cannot understand the reasons. To facilitate communication between babies who cannot yet speak and new mothers, 'CryingBebe' provides a cry analysis service.
By running the app and using the cry analysis function, the baby's crying patterns are analyzed, identifying five causes such as sleepiness, hunger, and burping, along with suggested solutions. In addition, CryingBebe explains that it helps new mothers with various contents such as a community to resolve childcare questions, free photobook issuance, pregnancy congratulatory gifts, and baby sleep information.
An industry official predicted, "Until herd immunity against COVID-19 is established through vaccination, frequent hospital visits are expected to remain difficult, so childcare-related apps will expand their usage mainly among MZ generation parents."
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