Olive Young Opens Applications for 'Thank You Gift' Including Dokdo Toner

Gold, Black, and Green Members: Up to 150,000 KRW Worth Kits for 15,000 Members
Apply by the 11th via Official Online Mall & Mobile App "Enhancing Differentiated Benefits"

Olive Young, 'Thank You Gift'.

[Asia Economy Reporter Yuri Kim] Olive Young has differentiated its membership benefits by offering special gifts to its valued customers.

Olive Young announced on the 2nd that it will accept applications for the first half of the year’s 'Thank You Gift' for Gold Olive, Black Olive, and Green Olive membership tiers until the 11th.

Since 2016, Olive Young has held the 'Thank You Gift' event twice a year, delivering gifts to members of certain tiers or higher. For the first half of this year, 15,000 members will be selected by lottery to receive gifts worth up to 150,000 KRW.

This 'Thank You Gift' targets the value consumption trend with a 'Clean Beauty' theme, featuring a variety of representative products from emerging domestic brands certified by 'Olive Young Clean Beauty.' Reflecting the 'must-be environmentally friendly' trend, the packaging is made of paper materials and uses plant-based ink.

The 'Thank You Gift' for 'Black Olive' and 'Green Olive' members includes six products worth about 80,000 KRW, such as 'Round Lab Dokdo Toner 100ml' and 'Abib Houttuynia Cordata Essence Calming Pump 20ml.' For 'Gold Olive' members, an additional three products, including 'Round Around Green Tea 100 Daily Bubble Foam 200ml,' are added, making a total kit worth approximately 150,000 KRW.

Applications for the 'Thank You Gift' can be submitted through Olive Young’s official online mall and mobile application event page until the 11th. Selected customers can pick up their gifts at the store they chose during application from April 23 to May 9. Individual notifications will be sent via text message.

Olive Young offers differentiated benefits by segmenting membership tiers through an integrated online and offline membership system. Based on cumulative purchase amounts per half-year, 'Gold Olive' is granted to customers who spend 1,000,000 KRW or more, 'Black Olive' to those spending between 700,000 KRW and less than 1,000,000 KRW, and 'Green Olive' to those spending between 400,000 KRW and less than 700,000 KRW. Last year, Olive Young’s 'Thank You Gift' won the bronze prize in the general category at the '2020 Korea Package Design Exhibition' and was awarded the 'Winner' prize, given to the top 10% of entries, at the '2021 Asia Design Prize.'